Advantage Travel Announces Preferred Suppliier Agreement With Conferma

16/09/2007

Advantage, the largest consortium of independent travel agents in the UK, is today pleased to announce Conferma as a preferred supplier to its consortia of over 800 travel agents. Conferma is a market leading hotel booking system which is considered to be the most innovative and complete solution in the sector.

Advantage has awarded Conferma this recommendation following lengthy discussions and trials with the Company. The Conferma product will benefit Advantage consortia by offering the most comprehensive range of rates combining room inventory from traditional sources such as the GDS with non-traditional rates such as web rates. The system also collates all information and provides it to the end user on a single screen.

Jon Smiles, Technology Manager, Advantage, commented: "We have conducted detailed benchmarking with a number of other Companies in the sector and found Conferma to be a far superior product. Its solution is fast, accurate and flexible thereby dramatically reducing the burden of booking and reconciliation for our travel agents"