Premier Inn Enhances Customer Base Thanks To Conferma

19/09/2007

Conferma, a leading corporate hotel booking solution today announces that it has signed a contract with Premier Travel Inn, part of Whitbread Group Plc, to distribute its inventory of 31,000 bedrooms to the corporate market via travel management companies (TMCs).

This is a revolutionary step for Premier Travel Inn - the UK's largest hotel group, with 475 hotels and over 50% of the UK budget hotel market share - who has historically sold directly to the consumer.

Conferma's leading corporate hotel booking solution has vastly extended the reach of the Premier Travel Inn product as its software enables TMCs and corporate clients to benefit from Premier Travel Inn's extensive range of budget accommodation across the UK, as well as international sites in the future: PTI recently announced plans to build new hotels in the Gulf Region.

Confermaís technology offers significant benefit to travel management companies as they profit from a fully automated 24-hour service saving time and money. The dedicated Conferma support team are available at the end of a phone should any corporate clients or TMCs have questions relating to the product.

Paul Raymond, Managing Director, Conferma commented: "Premier Travel Innís commitment to staying ahead of the market is commendable. Our innovative technology allows Premier Travel Inn to deliver information quickly, accurately and cost efficiently to their clients. Confermaís ability to book Premier Travel Inn inventory on a real time basis is a significant enhancement and we very much look forward to working with them."

Luke Goggin, Head of National Accounts for Premier Travel Inn confirmed:"This direct link, and our growing partnership with Conferma, is a very significant step for Premier Travel Inn. By distributing our hotels via Confermaís excellent reservation system we can deliver even greater savings for our mutual corporate clients. This enhanced, more efficient booking service will reduce operational costs for PTI, Conferma and our end users, all of which re-enforces our position as the UKís leading value hotel supplier"