Conferma Launches Rate Optimisation Tool

15/10/2009

Conferma, the leading provider of web-based travel and expense booking and settlement technology, today launched Rate Analyser, a browser-based, rate optimisation tool for hotel bookers. The tool analyses and reports on rate trend data for all hotel bookings notifying users of any favourable rate changes, allowing time to cancel and rebook if appropriate.

As hoteliers increasingly adopt real time ‘best rate on the day’ pricing strategies, the Rate Analyser tool allows hotel bookers to take advantage of improved deals if the rate drops between booking and arrival dates. The tool also provides an audit trail for booking professionals to demonstrate that best rates are consistently achieved and also helps to plan future booking strategies.

Rate Analyser is based on user defined criteria and robotically conducts regular GDS and direct connect hotel rate calls, collecting both public and private rates for both the chosen hotel and others within a predefined radius.

“Hotel booking professionals are constantly looking for simple, quick and cost-effective ways to automate tasks associated with the managing client’s budgets," says Simon Barker, Conferma’s CEO. "Rate Analyser is a tool which will certainly meet that need by automating a traditionally manual and labour intensive process, delivering actionable data which drives real value to clients.

“In addition to this product release, we also have a number of new enhancements planned for our Hotel Booker tools. These two initiatives demonstrate Conferma’s commitment to continue providing relevant and market leading solutions to the travel management sector.”

About Conferma
Conferma is an expert in travel and expense booking and settlement technology. Its automated tools enable process improvement, innovation and secure payment management to drive cost savings and efficiency.

Further enquiries
Simon Barker
Chief Executive Officer
Conferma
08709909823
simon.barker@conferma.com