Conferma appoints a commercial payments expert in Australia to drive APAC growth

Darren Blair will take charge of Conferma’s growth in this highly fertile region

At Conferma we are proud to announce the appointment of financial services industry expert, Darren Blair as Director of Sales, APAC.

Darren comes to the post with an impressive resumé boasting senior managerial experience in the cards and payments divisions of both ANZ (Australia and New Zealand Banking Group), where he was Senior Product Manager for Commercial Card Payment Solutions and MasterCard, where he was Senior Business Development Specialist for Commercial Payment Solutions. He will use this experience to drive forward Conferma’s market leading solutions in the Asia Pacific area from Conferma’s base in Sydney, Australia.

With business travel spending in Asia Pacific totalling $459 billion US in 2014, projected to grow at 7.7% CAGR over the next ten years, the Asia Pacific travel market is the largest in the world, making up 39% of the total global business travel market.[1] So the addressable market for Conferma’s pioneering VCN is significant.

There are 163.64[2] million mobile payment users in the Asia Pacific region, so this is a region of payments technology literate consumers who are ready to embrace new and alternative payment methods such as Conferma’s TripPay™ mobile application.

Simon Barker, CEO and Founder of Conferma: “Asia Pacific is the largest market for corporate travel and one we will be an integral part of. Darren brings payments and travel expertise with local knowledge of the APAC region to Conferma. We are pleased that he will lead the charge in APAC for us.”

Darren Blair, new Director of Sales, APAC said: “When you combine the booming business travel market and the fact that this is, arguably, the most tech savvy region in the world, the opportunities for Conferma to tap into this are considerable. Our own research and experience shows that where there are business expenses, the management of those expenses can be time consuming and costly. The highly impressive track record of Conferma internationally was what attracted me to this role and I am looking forward to adding APAC to the Conferma success story.”

[1] GBTA 2016

[2] Statistica